Our Process | The Sher Agency

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Phase One

Average Duration: 1 Day

First, We'll Design a Sitemap

In the first step of our process, our goal is to determine the architecture of the website. We do this by creating a detailed sitemap document, which outlines the contents of each page.

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Next, We Create a Prototype.

The second phase of our process is where we determine the content strategy for each page of the website. We'll create a black and white version that you can click through, and see how the website will flow once it's finished.

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Phase Two

Average Duration: 5-10 Days

Phase Three

Average Duration: 10-15 Days

Then, We'll Bring it to Life!

We'll take the black and white prototype that we created in the previous phase, and add colors, typography, photos, videos, animations, illustrations, and more!

We also check the website for page speed, accessibility, SEO, responsiveness, and cross-browser compatibility during this phase.

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Finally, We Prepare for Launch!

Once the website meets our standards for an excellent finished product, we run through our 90-step checklist of pre-launch procedures. This includes things such as installing security software, configuring Google Analytics, and optimizing the website for SEO.

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Phase Four

Average Duration: 2 Days

Phase 5: Post Launch Support

Duration: 30 Days

Bug Fixes

Once visitors begin using your website, you may start to notice small bugs. We'll fix them during this post-launch support period for free.

Training

We'll show you how to use the back end of your website, so you can use it as a living, breathing arm of your marketing department. We provide one-on-one training sessions, or pre-recorded tutorials.

Analytics Review

We offer a complimentary 30-day analytics review session. We'll walk you through your data and teach you how to make educated decisions with that information going forward.

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