The first and most important element to address is the path that a visitor takes through your website.

What questions do they have when they first land? What hesitations/objections do we need to overcome? How do we build trust with the visitor?

We tackle all of these questions on the first day of our projects in a Wireframe Workshop where we present a skeleton of the website and exchange ideas for about 1.5-2 hours.

Based on the audience that we’re targeting, there may be several different aesthetics that could best appeal to their taste and build up their trust.

In the second phase of our project, we’ll explore several options and pursue whichever we (your team and ours) collectively decide is the best fit.

We can do this while adhering to any existing brand guidelines and restrictions – or we can reinvent them entirely.

The key to website copywriting is to keep your content concise and informative.

We write the words on the websites we design and, if relevant, optimize that content for search engines.

In this phase, we take the designs we’ve made and convert them into working code.

This process looks different in different frameworks – we typically use the 3 Modern Content Management Systems: WordPress, Shopify, and WebFlow.

At this stage, we make sure your website looks fantastic on every screen size – computers, tablets, phones, and in-between.

Now that your website is as strong as it can possibly be, it’s time to start sending visitors to your website.

We’ll optimize your website for search engines (SEO) and drive traffic through Google Ads (PPC).