A quick "heat check" to make sure we're on the same page about a few key decisions, before we get too far designing the rest of the pages on the website.
What is a Design Direction?
During the design direction phase, we decide...
The color palette and typography to be used everywhere on the website.
Sometimes provided in a brand guide beforehand.
The type of imagery that we use on the website.
Do you prefer photography, illustrations, iconography, mockups, etc.
The way buttons look on the website.
Buttons can have rounded corners, Bold font, or Other effects.
The unique brand elements we use on the website.
Background patterns, lines, shapes, borders, shadows – all of the little flairs we add to show your brand's personality!
Option 1
OPTION 2
We do not decide...
The exact pictures & images we're going to use
Right now, we're only trying to decide what kind of imagery to use
The exact copy/text for the website
No thought is given to copy at this phase
The responsive behavior of the website
How the website will display on tablet, mobile, etc.
The full page layout
We typically only design partial versions of the home page in this phase
How to Give Feedback
Option 1
Option 2
Examples of Useful Feedback
"I prefer photographs, instead of illustrations"
Deciding on imagery style early makes the rest of our process much more efficient.
"I'd like to draw more attention to the buttons on the site"
Telling us what you'd like to prioritize visually is very helpful.
"This section feels too busy"
If you're not sure exactly what you don't like about something, tell us how it makes you feel.
"I like X from the first design, but Y from the second design."
We can usually use parts of both designs, to create something that you love.
"Can you make this feel more minimalist?"
Providing specific direction like this is very actionable.