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July 21, 2020
How to Optimize Your Website for Mobile: The Ultimate Guide

It only takes a few seconds for your website visitors to decide if they want to stay or bounce away. And the clock ticks faster when they use mobile devices. Considering that, knowing how to optimize websites for mobile is critical to the overall success of your site. Mobile optimization is an SEO-critical process of […]

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June 22, 2020
3 Ways Smart Medical Practices Leverage Their Website in 2020

1) Automate Patient Intake Processes Whenever I make this recommendation to one of my clients, I usually get this response: "But Max, we have multiple providers in our practice - how will we manage multiple calendars with different slots for different specialties?" At this point, I'd like to look with you to assess your current […]

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June 20, 2020
5 Creative Ways to Make Your Healthcare Bio Pages More Useful

The provider page is one of the essential building blocks of an effective website strategy for a medical practice. We regularly view the website data from our clients in healthcare, and the provider pages are consistently among the highest viewed pages on the website. Patients often visit these pages before booking an appointment or requesting […]

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May 20, 2020
What You Should Know About the New Facebook Shops

Key Things to Know About Facebook Shops Users will be able to complete their transactions inside of any of the Facebook apps. Compare this to the present day, where Facebook users click a link to a product, wait for a third party website to load, and complete the checkout process outside of Facebook. Transactions will […]

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April 30, 2020
Setting up Google Analytics for E-Commerce

The Goal: Measure Revenue in Google Analytics Why is this important? Enhanced E-Commerce reporting allows you to view the most actionable data on your website. You can view which of your pages has the monetary value to you, which traffic sources lead to the most sales and other critical insights for any e-commerce store owner. […]

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April 30, 2020
The Ultimate Guide to Measuring Your Online Marketing

One of the best parts of transitioning your marketing from traditional to digital is the ability to monitor every variable. Here’s how you can get started with three levels of measurement that you can use to monitor your digital marketing.   Level 1: Using Bit.ly (very simple) Allows you to segment the number of clicks […]

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